IAB英国’s vision for digital advertising regulation: the detail

Our vision for effective regulation is that the right 标准 and 工具 are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. 的 IAB Gold Standard sits at the heart of this framework of industry-led regulation. 

We also acknowledge that this approach needs to be balanced with effective enforcement of existing laws to tackle criminal actors who, by their very nature, operate outside of shared 标准.

What does this mean? 

Essentially, we believe that: 

• Industry-led technical 标准 and 工具 are the most effective type of regulation for digital advertising, e.g. 那些在 Gold Standard
• 的 Advertising Standards Authority (ASA) is the right body to regulate advertisers, advertising content and w在这里 ads are targeted
• An effective regulatory framework needs to be based on a range of different 工具 and approaches suited to individual harms. 的se need to work together co在这里ntly, but do not need to be identical. 例如: 
• 美国标准协会: Addresses potential consumer harms from content and placement of ads by legitimate advertisers 
• Industry-led codes & 标准: Address potential consumer and business​ harms associated with buying and selling advertising and advertising space
• Statutory regulation & law enforcement: Law enforcement is needed to target action against bad actors at the source of illegal harms, alongside industry measures to prevent, detect and disrupt their activity
• This framework needs buy-in from all relevant parts of the supply chain so that businesses can identify responsible partners and uphold best practices
• 的 Government can support industry by endorsing industry 标准, complementing industry efforts, and by focusing on effective enforcement of existing laws against criminal actors (e.g. the people behind scam ads) who, by their very nature, operate outside of shared 标准)
• Any future government-led (statutory) regulation should be focused on specific harms, designed to address gaps, and developed based on robust evidence and through working with industry

了解更多 about our 政策 priorities 在这里.